Emotional Drivers of Shopping

During my internship at Saatchi x Saatchi, I was tasked with a month-long project of completely rebranding the Emotional Drivers of Shopping, a catalog of strategic motivation labels meant to help strategize consumer needs while they are shopping. In this timeframe, I redesigned the logo, icons, Powerpoint report templates, and I also created additional assets such as an infographic, LinkedIn images, and storyboards for GIF animations. These assets will be used both internally and externally by Saatchi x Saatchi.

These assets were made using both Adobe Photoshop and Adobe Illustrator.