MONDAY Haircare Rebrand

MONDAY Haircare is a cosmetic company that specializes in diverse, accessible hair products. Despite claiming that products are offered for all hair types, MONDAY fails to reflect this in their packaging; most of their original packaging for their products are the same, with the rectangular, salmon-colored bottles. This makes it difficult to tell which product is which as well.

To remedy this, I decided to refocus the values of MONDAY Haircare back into new packaging, reflecting different hair types, and a vibrant, welcoming color palette. Now each bottle has an illustration of a girl with the hair type that correlates to product, making it easy and straightforward for consumers to follow.