Monday Haircare Rebrand

I redesigned the Monday Haircare packaging to improve readability, shelf presence, and to showcase the business; values regarding diversity and sustainability. I realized that despite the business emphasizing diversity, all the packaging looked the same, and it was hard for consumers (me included) to differentiate the products.

To make it easier, I illustrated the hair type/person for the hair product type, and made it more eye-catching.

Illustration hand drawn by Adrienne Quiros in Procreate.